As we enter 2022, now is a great time to look back on how public relations evolved during the course of this unique year. Over the years, public relations has become far more than just press releases. PR is now an integrated culmination of branding, strategy, content creation, digital marketing and more. Now more than…
When trend spotters predicted how public relations would look in 2021, they put an emphasis on authenticity. I agree — being authentic is important for any brand, especially in a time of rampant misinformation. However, I think authenticity is more than just telling the truth. Recently, we’ve discussed strategies with myriad clients that involve appealing…
With the growing labor shortages in the restaurant industry, Valyant AI has risen to the challenge in support of easing the ordering process at quick-service restaurants (QSR). Founded in 2017, this Denver-based startup has worked tirelessly to develop a conversational AI platform for the QSR industry.Also known as “Holly,” Valyant AI’s system integrates with existing…
From businesses to public safety organizations to government agencies, effective communications are critical to the success of any enterprise. Whether informing audiences, shaping public opinion, disseminating policies and programs, mobilizing the masses, entertaining people, or generating recognition around a company or product, communications professionals should leverage every tool in their tool belt to tell their…
At what age do you begin your professional development? Trick question! That’s like asking a flower, “When will you bloom?” The flower grows when it is ready — and the same goes for budding, public relations (PR) professionals.My introduction to professionalism was when I decided to pursue a strategic communication degree during my freshman year…
“Who knows who is both your best friend and brother…” especially in the business world. Based on Glassdoor’s numbers, your chances of getting a job offer are statistically significantly better (2.6% to 6.6% higher) if you were referred by a current employee than if you weren’t. Personal connections are crucial in business. People want to…
If you’ve ever had a disgusting amount of leftovers, you understand how overwhelming it can be to try and create a Top Chef-quality meal out of useless scraps that seem … well, useless as they wither away in the murky depths of your fridge. The same goes for writing! All of those expired thoughts or…
I started my public relations career with Comprise in March 2021 after studying public relations in college and completing a few internships. While I was feeling completely prepared to enter the world of PR, there are a few key lessons I’ve learned during my first few months that I think are important for new and…
Recently, a wonderful book recommendation came my way from a fellow teammate. I’m always looking for my next read so I thought, why not? I read Pause. Breath. Choose: Become the CEO of Your Well-Being by Naz Beheshti. The simple advice offered helps better manage my energy and all-around efficiency as a public relations professional.…
Sustainable. Sleek. Stirring. Comprise’s client, Zaiser Motors, is seizing the opportunity to use the latest technologies to provide the automotive industry with a motorcycle that can do it all. The new Electrocycle™ by Zaiser Motors is breaking barriers and redefining the design of electric vehicles. This product not only has a 300-mile range and 120…