We work with a lot of different clients: some have deep experience working with public relations agencies — they know what they want and how they want it done — and others who’ve never hired an agency. When working with a PR agency, there are a few common concerns that every organization faces. By addressing…
As we enter this post-pandemic world, the only thing that’s certain is that people are making changes. While many people are returning to the office, some are deciding not to return to work at all, and others yet are changing careers and even moving across the country. How does this impact us as PR professionals?…
You may have seen the term “media literacy” a lot over the last few years, likely alongside some alarming statistics, like the fact that 33% of Americans say they have “no trust” in mass media organizations in the U.S. This number has been steadily rising over the last several years, and communications professionals believe media…
In this video from Fort Collins Startup Week 2021, Comprise’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they…
Vaccine rollouts, reopening of businesses and students’ return to school signals our “new normal” is on the horizon. The question, however, is what is this elusive “new normal” we’ve been hearing about since the start of the pandemic? The spread of the coronavirus has altered every business and marketplace across the globe, leaving us to…
In the past year, important PR tools such as holding press conferences have shifted significantly amidst the pandemic and are now being conducted virtually. Does your business have newsworthy announcements to share? In this recorded presentation from Fort Collins Startup Week, Comprise’s COO/CSO, Amy Leger and Director of Public Relations, Melissa Christensen discuss three steps…
Lately, I’ve been incredibly inspired by reading the life stories of those who discover a strong sense of self built out of a solid moral compass and the absolute will change the world– no matter how big or small that change may be. Prominent memoirs such as Michelle Obama’s Becoming, James Comey’s A Higher Loyalty…
With Earth Day coming up, I’m reminded of the old adage that the best time to plant a tree is 25 years ago, and the second-best time is right now. The same is true of media training — especially if you’re a founder or executive with a big media interview coming up.
I recently moderated a panel for this year’s Fort Collins Startup Week discussing how founders can get organized and generate smart public relations around their funding announcements.
As a senior at the University of Colorado Boulder majoring in strategic communications, I want to share some lessons I discovered outside of the classroom. At the start of the pandemic, most classes became fully remote, compelling students to participate through Zoom. Most office spaces went unused as companies switched to working remotely. During this…