A lot has happened in the world since March 2020, and it’s been a busy twelve months for our crisis communications experts at Comprise. From our vantage point, crisis communications have taken on a more expansive meaning than it did a year ago. Gone are the days when a singular incident inside a company warranted…
In a normal year, right about now, Fort Collins Startup Week would be finalizing all of its speakers, venues and happy hours in time for the week-long event at the end of February. In fact, last year the event was probably one of the last big networking events entrepreneurs and startup founders in northern Colorado…
Media lists are arguably the most important component of a media outreach strategy. Often the first piece of foundational research conducted for a client, having a strong, targeted list of relevant journalists and reporters to pitch your client to is crucial to making sure the engagement begins on the right foot. Typically, the biggest investment…
If you’re on the verge of completing a funding round, congratulations! We know from our friends at the Foundry Group, Rockies Venture Club and elsewhere that funding rounds can be big news. So why not bring some extra bounce…
You Don’t Have to Be Fancy to be Smart! Compriseagency’s recent efforts to help advance a ballot initiative in Boulder’s municipal elections this November became the target of an interesting tweet…
When was the last time you thought about the term “research methods?” Does it bring back memories of properly formatting citations or filling out notecards? As much as we hate to admit it, our high school history teachers were right, the ability to conduct research is a vital skill, regardless of what industry you’re in.…
With the 2020 elections already underway in many states, we’re tracking a very interesting trend here at Comprise: there’s been a growing number of media stories on the ways that companies are encouraging voter turnout. Reporters are eager to cover new story angles on this year’s election cycle, and right now, there’s a nation-wide emphasis…
To say terms like “unprecedented times” are overused would be, well, an understatement. But how should we describe something like this? On the one hand, we yearn for things to be back to normal. On the other hand…
With COVID-19 continuing its rapid spread around the globe, the months ahead are expected to be quite volatile and unpredictable. The ability to effectively communicate with the people that matter will take on increased importance. Whether that means crisis communications or just changed communications, it’s important to understand what the media expects from your company.
In times of crisis, the public looks to leaders for comfort, reassurance and informed action. As most news today is consumed via digital media, it’s more important than ever that companies get this right. Responsibly communicating information on the Coronavirus to employees, customers and stakeholders is not only expected, it may also help prevent the spread of a pandemic.