As we reflect on the year and finish the last of our Thanksgiving leftovers, we wanted to highlight three underrated reasons that companies should be thankful for their PR agency. Some companies mistakenly think that PR agencies are just coverage factories, facilitating interviews and securing valuable media stories. Media relations…
Have you ever wanted to step inside a thriving Boulder business, learn about their mission and immerse yourself in their culture? You can do just that tomorrow at NewCo Boulder. What’s NewCo Boulder? It’s a fresh twist on the traditional business conference that offers a look inside 50+ companies that are changing the economic profile of Boulder.
Earlier this week a duo of athletes I was fortunate enough to work with named David Brown and Jerome Avery were featured on the front page of the LA Times. When I read this story, I was humbled, because I believe that I had a hand in their success from a public relations perspective.
“What is the Jaipur Literature Festival?” Admittedly, it’s a question we had to ask when we were approached to develop and execute a communications strategy for the first-ever Jaipur Literature Festival at Boulder (JLF@Boulder). Then it was a question we had to answer countless times when talking with the public and reporters. It’s one thing…
Just kidding. Comprise president Doyle Albee has launched a new bi-weekly podcast on Rainmaker.FM. The show, “PR is Dead” focuses on the evolution of PR as media changes and as the way we consume that media changes. There are people who think that PR means “press release.” It doesn’t, and if that’s the only tactic you…
Wire services are used to get your release in targeted news rooms all over the country. While not a valid substitution for targeted pitching to your key contacts, it will dramatically help to increase your exposure.
A core component of any communications program is media relations. Earned media placements, not to be confused with paid media placements or advertisements, are an important piece of any PR campaign to build brand awareness and reach specific audiences. Some journalists will receive literally hundreds of pitch emails and phone calls every day…
Like many of you, I struggle with the seemingly never-ending flood of emails. The folks at Evernote — one of my favorite services — gave me the chance to explain how I use Evernote to manage email. Take a look!
On February 13, Eric Alterman, a professor of journalism at Brooklyn College and the CUNY Graduate School of Journalism, published an article titled “How P.R. Is Killing Journalism: And why that’s a problem even if you’re not a journalist.” That mindset is severely damaging to the relationship between PR professionals and journalists…
Agencies are often very fast-paced, competitive environments. An agency employee juggles multiple accounts and clients and works well beyond the standard 9 to 5. It’s not unheard of to have days where you have so much work that you don’t have time to eat lunch. However, there are people who love the flurry of activity.