Reaching Out To Reporters Like A Pro

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In this video from Fort Collins Startup Week 2021, Comprise’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they newsworthy?

Covered in This Presentation:

  • What makes an announcement newsworthy?
  • How to conduct insightful reporter and media research.
  • When to follow-up with media contacts and what to say when you do.

A proud sponsor of the PR and Marketing Track at Fort Collins StartUp Week, MAPR is a full-service communications firm in Northern Colorado with offices in Boulder, Denver and Fort Collins. This year, we are sharing our best resources and actionable insights that entrepreneurs, scale-ups and startups can use to affect measurable, valuable changes for their business from SEO strategy, how to reach the media, web development recommendations, branding tips and more! Learn more about this and all of our FoCo StartUp Week 2021 presentations at

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