In this video from Fort Collins Startup Week 2021, Comprise’s Director of Public Relations, Melissa Christensen and COO/CSO, Amy Leger share effective strategies on grabbing the attention of reporters and editors when pitching, especially as the pandemic has shifted the way we all work. Your company may have updates to share — but are they newsworthy?
Covered in This Presentation:
- What makes an announcement newsworthy?
- How to conduct insightful reporter and media research.
- When to follow-up with media contacts and what to say when you do.