Ask anyone — PR and social media are similar. Although they function under the same communications umbrella, PR and social media often have different takes on chatting with the masses and are thus split into two separate teams. When these teams ignore the importance of daily conversations, they are effectively not doing with each other…
Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our daily lives…
Your business may not have a product to sell, but that does not mean it can’t take advantage of TikTok’s impact in the social media marketing space. Launched in 2016, TikTok is one of today’s most popular social media networks and was the No. 1 downloaded social media platform in 2021. So much more than…
Invented to communicate with friends and family, social media has progressed into an impactful marketing tool for small and large businesses. These online platforms have created an opportunity for businesses and brands to create a community in which customers engage with businesses, brands and one another. In 2022, the opportunities on social media are endless.…
The very basis of our work in public relations is to build relationships — with our clients, with journalists and, most critically, to foster those between our client and their audience. To truly cultivate connections with customers beyond a simple transaction, a company needs to resonate through authenticity. While simple in theory, navigating how to…
When growing your business, one of the key tools used today is social media. From establishing expertise to exhibiting thought leadership to building brand awareness, leveraging social media to tell your story can help increase your business’s recognition, traffic and sales. But when a tragedy strikes that impacts your community, country or beyond, we have…
Are You Crafting the Right Social Media Copy? There are so many different ways that your brand can participate in social media. When drafting the social media copy for posts across platforms, do you want your tone to be entertaining, funny or witty? Do you want to sound informed, knowledgeable or professional? Regardless of your…
Social media has grown exponentially since its inception. For some users, it’s a place where they can keep up with their friends. For others, they use it as their diary to the world. For businesses, specifically businesses that are utilizing public relations to promote their brand, social media serves as a way to grow their…
Have you ever watched a movie where someone wakes up from a coma and has to acclimate to a new life after time moved on without them? Not to get hyperbolic, but that’s similar to how I felt stepping back into the world of public relations (PR) after nine years of being a stay-at-home mom.…
A successful social media rebranding strategy includes understanding your goals and your audience. If you think it might be time for an update, here are some tips for rebranding your business on social media. TAKE A HOLISTIC LOOK AT YOUR CURRENT SOCIAL MEDIA STRATEGY The first step in social media rebranding is to identify and…