Social media’s influence on purchase decisions is growing. But what generates the best results between organic social media marketing and paid social media ads? We examine both and the different impacts on customer behavior.
One often-overlooked aspect of any business’s successful social media
strategy is harnessing the power of employee advocacy — where your staff engages and shares content through their personal channels.
Cannabis marketers are often tasked with accomplishing more with limited budgets. While the industry is positioned for tremendous growth, it is also faced with substantial challenges. Learn how effective communication strategies can help cannabusinesses stay competitive.
Over the weekend, Elon Musk created a groundswell of speculation and debate when he announced via a Tweet … er … an “X” that the 20-year Twitter brand and iconic blue bird logo now goes by a new name. The post exclaimed the company that Musk purchased in late 2022 is now called X, with…
Ask anyone — PR and social media are similar. Although they function under the same communications umbrella, PR and social media often have different takes on chatting with the masses and are thus split into two separate teams. When these teams ignore the importance of daily conversations, they are effectively not doing with each other…
Even in the world of cannabis, social media is an essential element of any successful marketing strategy. Whether keeping in touch with friends and family, seeking inspiration or simply scrolling to fill spare time, nearly 4.5 billion people worldwide use social media for myriad reasons. Social media usage is now so deeply ingrained into our daily lives…
Your business may not have a product to sell, but that does not mean it can’t take advantage of TikTok’s impact in the social media marketing space. Launched in 2016, TikTok is one of today’s most popular social media networks and was the No. 1 downloaded social media platform in 2021. So much more than…
Invented to communicate with friends and family, social media has progressed into an impactful marketing tool for small and large businesses. These online platforms have created an opportunity for businesses and brands to create a community in which customers engage with businesses, brands and one another. In 2022, the opportunities on social media are endless.…
The very basis of our work in public relations is to build relationships — with our clients, with journalists and, most critically, to foster those between our client and their audience. To truly cultivate connections with customers beyond a simple transaction, a company needs to resonate through authenticity. While simple in theory, navigating how to…
When growing your business, one of the key tools used today is social media. From establishing expertise to exhibiting thought leadership to building brand awareness, leveraging social media to tell your story can help increase your business’s recognition, traffic and sales. But when a tragedy strikes that impacts your community, country or beyond, we have…