The 4 Signs Your Business Needs a Company Wiki
Does wrangling your team seem like a chore, where everyone manages their work differently from their colleagues? That’s just one of the signs that your company needs an internal wiki.
The Right Way to Talk About Your Tech
Differentiating your cutting-edge product, service or invention in today’s competitive market drives success but remains challenging. Clear, concise and digestible messaging — while difficult to develop — can effectively highlight what makes your offerings special.
Shaping the Public Perception of Artificial Intelligence
Given the rapid advancement and fear, uncertainty and doubt associated with artificial intelligence, effective communication strategies can help shape the technology’s perceptions among the general public and distribute accurate, timely and engaging information from AI-focused organizations.
Knowledge is Power: The 3 Benefits of a Corporate Wiki
Organizing, developing and distributing information to your team can be daunting but rewarding. Dive into this post sharing our firsthand experience to discover the benefits of implementing a corporate wiki.
How a Website Boosts Your Communications Plan in 2024
News articles, blog posts and social media posts — oh my! In today’s whirlwind of communications, 62% of business buyers say they generally feel like they’re communicating with separate departments, not one company. Amidst this busy, noisy digital landscape, understanding how a website boosts your communications plan in 2024 is vital for survival. With digital marketing…
The Rise of Brand Sounds: Adapting Communications Strategies to a New Generation
More than 80% of Gen Zers can identify a brand based solely on audio cues, per a recent social media branding report. In a world where attention spans are fleeting and digital content helps drive revenue, brands constantly seek new ways to captivate audiences. Enter brand sounds. While not necessarily a new phenomenon, “sonic memes”…
5 Elements of a Winning Website
When the British Museum in London reported roughly 2,000 objects as stolen, missing or damaged in August, how did it almost instantly receive 60 items back, with a further 300 identified and due to be returned imminently? A well-designed website. The tactic paid immediate dividends for the museum and demonstrates the power of a website…
Code Writing Code — AI’s Role in the Website Development Process
Artificial intelligence is changing the digital world. Generative AI tools make content creation, image generation and other complex operations possible based on simple instructions. Code generation for website development is one example of a place where AI is already making a sizable impact. Developing code can be very complex, and subtle differences in the way…
Navigating the Microchip Situation: What Your Business Needs to Know
Microchips have become universal in our modern world, powering everything from smartphones and laptops to cars and medical devices. These tiny electronic components are vital for functioning across various technologies by helping process vast amounts of data in real time to help us create connections, work efficiently and stay safe. As our reliance on technology…
AI Wrote This Post
ChatGPT and other AI innovations are great tools that can save time and spark ideas for PR professionals. But the danger lies in asking AI to do something the human lacks the expertise to evaluate. Learn more in this blog post.