As a business leader, you understand the essential need to stay informed of what’s happening with your team when things get chaotic. With so many balls in the air, coordinating everything and staying focused on the strategy is not easy.
When you hire a full-service communications agency, you can focus on your core competencies rather than spending time on activities that don’t contribute directly to growing your business operations. This collaboration also frees your team from the “busy work” and better equips them to take on projects that align with their talents and expertise.
In part one of this series, you learned how to save valuable time by hiring one agency to take over and align your PR, website and social media content. Still, even more benefits can come from partnering with a full-service communications agency.
Consistency Across Communications
Expert Advice You Can Rely On
Your team may be able to create compelling content for social media, but they may not understand how to translate this messaging in a way that resonates with the press. Your website messaging may be spot on for your customers, but what about venture capitalists? There is something to be said about having a collection of experts who know what your customers, the press, potential investors and potential employees want to hear from you, how often they want to hear it and where they want it published.
When you segment your agencies (e.g., social media agency, content development agency, public relations agency, digital marketing agency), you inevitably spend more time, effort and dollars communicating between them. By partnering with an agency that can “do it all” (and that hires specifically to do it all well for a company like yours), you’re more likely to be more successful, faster and have a more cohesive public-facing appearance.
In short, a full-service communications agency provides your business with consistency. Their expertise and time spent getting to know the ins and outs of your company can help you develop a brand that looks great and features aligned messaging across all mediums, including print or digital ads, websites, social media, media pitches and more. Having one unified voice helps build trust in consumers and shows them that you can manage your brand and explain your company, products, goals and challenges consistently across platforms and audiences.
Ensuring cohesion and consistency in your public-facing messaging not only presents a professional and polished image to your audience but also has the added benefit of streamlining your budget. Furthermore, adopting a “one throat to choke” approach, as mentioned in part one, spares you the time and expense of repeatedly explaining your business to new groups. Having a singular source responsible for messaging reduces the likelihood of confusion or the communication of contradictory information to your audience.
In addition to saving time and budget, you’re also gaining access to a team of experts that can offer expert insights for developing strategies to grow your business. Across communications, there are many moving parts that require consistent attention and monitoring. Agency partners are experts in their field, so they know what strategies will work best for your business. They’ve already found and hired the best of the best across all of their service offerings and have access to (and know how to use) tools that allow them to provide data-driven recommendations (note, good agencies do this, not all agencies).
Let Comprise Help You
Every day, we work with companies that have difficult, confusing and sometimes controversial stories to tell. We know how to create engaging content and visually appealing designs, ensure your website is optimized for search engines and accessibility and use social media to engage with potential customers in a way that drives conversions.
The Comprise team is ready to lead you to the highest point of your success with our full-service offerings. When you partner with us, you can focus on what matters most: running your business. We can handle (OK, crush) the rest. Connect with us at info@comprise.agency to explore how we can help you take your company to the next level!
