Why are infographics useful?
Infographics tell a story in a snapshot. Information can be overwhelming or boring when it’s displayed in a long block of text, infographics help the most important facts stand out. By breaking up a long piece of text with icons and other graphic elements, the information becomes more visually interesting. Done right, data visualizations will catch a viewer’s eyes and make them more likely to remember the information than if they had just read it in a page of text. Also, infographics are made for sharing. We are living in the age of social media. Attention spans are shrinking and more people are likely to look at an infographic than read a full article.
When is it a good time to use an infographic?
OBSCURE SUBJECTS
Infographics can shed light on concepts or subjects that most people don’t know exist. Many companies offer important and extremely useful services, but if people don’t understand what those services are or why they are important, it makes it hard to get customers. Adding visuals can make an unfamiliar subject much more approachable and help clarify more abstract concepts.