Why is PR Beneficial?
While public relations is about securing media exposure, it’s much more involved than just that. PR is about how the public sees your company, which means cultivating a favorable image by paying attention to your “owned” content like your website, blog and social media profiles. We can reach out to reporters and earn coverage, but if the audience converts from the article to your website or social media profiles and finds poor information, misspellings, page errors or dormant accounts, your company doesn’t look good.
At Comprise, we look at the entire picture. Our foundational research unearths the right publications and reporters for media outreach and includes an audit of your social media and website to ensure that once we obtain media traction, reporters, investors and consumers get what they came for — empowering you to reach your business objectives.
We set out to establish mutually beneficial relationships with news outlets seeking trustworthy experts to include in articles, videos and interviews. Our proven track record of identifying the potential thought leaders in your company and recognizing the unique perspective they can add to conversations across different types of mediums is unique and enables clever opportunities for connection. Advertising is telling people you’re great, while public relations entails someone else saying that you’re great. The credibility that comes along with organic, unpaid media opportunities is unparalleled and will help position you and your brand, product or service as trustworthy and credible.
Our Public Relations Expertise:
- Public relations strategy
- Thought leadership
- Award submissions
- Event speaking opportunities and panel discussions
- Brand amplification
- Press coverage
- Internal and external communications
- Interview and media training
- Company messaging
- Crisis communications
How We Measure PR
Measuring public relations efforts varies by client. Some may have a singular goal to be published in The New York Times, while others focus on trade outlets that target the company’s audiences. We track each piece of coverage utilizing several PR tools, including CoverageBook, which provides metrics — like domain authority and legitimate readership numbers (not estimated views) — to support a company’s results. Additionally, our monthly impact reports and transparent processes pull the latest data so clients can keep record of, and track, successful campaigns in real time.