Why is Video Beneficial?
Website
traffic
Social media engagement
Webinar
support
Brand amplification
Enhanced storytelling
Our Approach
Video is a versatile — and incredibly effective — medium for telling a brand’s story, showcasing a product or service and engaging with audiences across platforms. From short social media clips to longer-form features to product demos and everything in between, we can shoot how-to videos, testimonials, event recaps, brand story videos and know how to make a TikTok video, Instagram Reels, animations and much more!
With video content being consumed at an ever-increasing rate, we understand the importance of incorporating video services into a comprehensive marketing strategy and have the creative visionaries and varied experience to take your idea from concept to reality. We work closely in collaboration with our clients to develop creative concepts, storyboards, scripts and filming schedules to ensure we capture necessary clips and produce high-quality videos that deliver outstanding storytelling results.
Highly effective at improving conversion rates and audience reach, video content should be strategically optimized for maximum engagement and visibility across multiple platforms. There’s nothing worse than tapping to view a video clip on your phone and it’s not properly sized for mobile — either microscopically small or way too zoomed-in. When properly shot, edited and optimized, videos can be one of the strongest drivers of engagement regardless of organization or industry.
Our Video Expertise
- Strategy
- Storyboarding and scripting
- Concept development
- Captioning
- Instructional
- Thought leadership
- Social media
- Animation and motion graphics
- YouTube advertising
- Creative direction and project management
How We Measure Video
Measuring the impact of video marketing depends where the video lives and the goals of the video and the marketing strategy in place. Leveraging website analytics, YouTube Studio and other tools, we track common metrics, including the following:
- Views and engagement per social media profile — includes the number of times the video was viewed and how much interaction the video received, such as likes, comments, shares and click-throughs.
- Conversion rates — tracks how many viewers took a desired action after watching the video, whether filling a form or making a purchase.
- Play percentage — measures the rate at which people clicked “play” on the video after appearing on their screen.
- Watch time — monitors how long viewers watched the video, providing insight into how engaging the content is.
No one metric is more useful than another. The right measurements depend on the specific objectives the video aims to achieve and how those impact the marketing strategy overall.
Our Video Awards
