Wire services are used to get your release in targeted news rooms all over the country. While not a valid substitution for targeted pitching to your key contacts, it will dramatically help to increase your exposure.
Welcome to part two of my series “PR Vendors: How to Choose the Best Monitoring, Media Database and Wire Service Options for Your Business.” If you missed “PART I: Social, Online and Traditional Media Monitoring,” I hope you’ll take a minute to check it out now.
Whether you are looking to send a press release, set up media monitoring or choose a media database, you have many, many options from which to select. But where should you start? It can be overwhelming to determine which of these options is best for your company.