Cardinal Peak engaged Comprise with the goal of driving more traffic to its website as organic traffic had declined over 30% year over year. We completed an SEO and UX analysis and launched a newly designed site with an aggressive blog strategy to include more relevant and easy-to-understand content that leverages keywords aligned with the company’s SEO strategy in the headers, throughout the posts and in meta descriptions to improve “findability” by search engines. And it worked! 

The result: Cardinal Peak saw exceptional engagement on its website, which resulted in a significant increase in qualified leads seeking to leverage the company’s outsourced engineering and product development services.

STATS:

• 1,533% increase in blog posts during the first year 
• Organic users increased by 98% 
• Organic sessions increased by 72% 

TESTIMONIAL:

“Comprise is an outstanding resource for us. Whether developing blog posts from scratch, helping shepherd our engineers through the content development process, or offering fresh SEO insights and analysis, they are genuinely invested in our success.” – Pat French, Marketing & Strategic Partner Director at Cardinal Peak

In 2020, New Iridium — an emerging pharmaceutical player leveraging technology from both the University of Colorado and Colorado State University — came to Comprise with the need for a complete brand package. This package included a new logo, brand guide, stationary and website. Comprise worked with New Iridium to create a logo solution that included specific requirements and met the client’s unique needs.

In conjunction with the new brand, Comprise worked on developing a new website that was easier to navigate and provided the information New Iridium was looking to share about its revolutionary, patented photocatalysis technology.

The new logo kept the interlocking hexagonal elements that are the fundamental building blocks to New Iridium’s next-generation photocatalysis platform. The color red was incorporated, as it signifies “luck” in our client’s culture (the founder immigrated to the U.S. from China). As New Iridium is scientific in nature, we complemented the red with a cool blue/grey and dark grey color combination. The new brand look and feel was incorporated into the new website design, completing the brand. For the website, Comprise worked with the client to streamline the user experience by improving the overall site architecture and content. With the new logo and improved branding providing a sophisticated new look and feel, the site’s improved UX design provided better usability and accessibility.

Boosting website traffic by 243%, the improved website design also increased organic search queries by 364%.

TESTIMONIAL:

“Working with Comprise is super easy and convenient. They handled all our work from logo design to website and press releases. We loved how they stayed on top of the schedule and always ensured the deliverables met our high expectations.” – Brent Cutcliff, Co-Founder and COO of New Iridium

CableLabs asked Comprise to leverage its strategic public relations, graphic and website design, social media management, and influencer relations expertise to design and execute a first-of-its-kind contest with two goals: 

• Creating awareness and education around the emerging 10G network

• Inspiring innovators to begin developing technologies that would require the next-generation network’s extended reliability, speed, low latency and security

In addition to creating The Challenge, Comprise also partnered with industry-leading businesses, including Zoom, Corning, Mayo Clinic and Intel to help judge the unique competition. Comprise also earned above-average engagement through both paid and organic social media efforts and managed partnerships with social influencers and relevant universities, groups and associations to help promote The Challenge.

STATS:

• 1.2 million social media impressions between Oct. 2021 and March 2022 
• 5.4% average engagement rate on Facebook posts 

TESTIMONIAL:

“​​CableLabs has been working with Comprise for over 18 months, displacing Edelman as our PR agency. Comprise has consistently provided us with excellent work and attention at a much lower price than Edelman. They jumped right in to help us with a successful acquisition and went straight from that project to helping us create and launch The 10G Challenge — two huge, critical projects. They really hustle for us and leave no stone unturned.” – ​​Ann Finnie, Director of Communications for CableLabs