
Google’s New Content Rankings Can Hurt or Help Your PR
Google announced today it will begin tracking and ranking individual content creators. Authors will be ranked, not just content on individual websites. If your business is gunning for organic search placement (and who isn’t?) what could this mean for you?

Who Broke the Bin Laden News and Why You Should Care
By now, it’s common knowledge that the news about Bin Laden’s death broke on Twitter and set new traffic records for the site. Donald Rumsfeld’s Chief of Staff, Keith Urbahn, was the first credible source to break the news last Sunday. What is there to learn from this?

“Our Computers Just Do That”
There are a few phrases I hear as a customer that really get me. They include: The last one is perhaps the most frustrating to

Good-Bye, Flip
Today it was announced by Cisco that they are discontinuing the manufacturing and marketing of the popular Flip camera. (Here’s the story as reported by

I eat way more Chipotle than ever before… thanks to the App!
I hear of lots of businesses that want to build “an app.” They don’t really have an idea for what the app will accomplish for their business, they just think they want “an app” because it seems like a neat thing to do. Let me be direct: having an app just for the sake…

Think Before You Tweet: Two Tweeting Disasters in the Fashion Industry
Whether you are tweeting for yourself or tweeting for a brand/company it is important to make sure that you are putting the right message out

Small changes, big differences
I had a professional fit done on my road bike last summer. They did not change any single thing by more than one inch, but

When Your Accounting Department Makes Customer Services Decisions, You Lose
I rented a car from Thrifty this week in Las Vegas. I like Thrifty, and the woman who waited on my was great. Until… As

Watching a Brand Unravel in 8 hours
I think the Kenneth Cole Twitter comment this morning is a great example of how fast social media can damage a brand and how a

The Benefit of Learning from the Best
I often remark how social media is not a new set of behaviors, but just a new set of tools. We’ve always just wanted to

Good Thing For Us — Internet Scammers are Pretty Stupid
I decided I needed (OK, maybe not needed, but certainly could use… OK, I just wanted) the new 120GB iPod, so I put my 80GB