What Communicators and Brands Need to Know About AI-Generated Content
AI-generated content can be faster and more efficient but lacks depth, creativity and (occasionally) accuracy. Learn how to spot its limitations, use it wisely and craft better stories by blending AI tools with human expertise in this post.
TikTok Best Practices for Brands: Winning Strategies in an Uncertain Landscape
TikTok is no longer just a social media platform. From news of TikTok-loaded phones selling for thousands to its rising role as a surprising news hub, 2025 offers new opportunities for brands to shine. Learn more in this blog post.
Stand Up to Trump’s DEI Pressure: Why Brands Must Defend Inclusivity
Trump’s anti-DEI push has brands scrambling — but giving in is a mistake. Read this blog post to discover why companies abandoning diversity efforts risk losing consumer trust, talent and long-term competitiveness.
PR Trends 2025: What PR Pros Need to Stop, Start and Perfect
2025 is here, and it wants smarter communications. The trends shaping public relations this year are about working smarter, not louder. From ditching “spray and pray” outreach (finally) to writing releases that don’t read like sales brochures and adopting a hybrid approach to boost authenticity, we’re diving into what really works. Check out the PR trends we think will actually make an impact this year.
What is Brand Authority? Build Trust and Influence in Your Industry
Brand authority? It’s what separates leaders from followers. Discover how our integrated communications services build trust, deliver credibility and help companies become go-to names in their industries.
The First, The Best, The Only: The B2B Path to Industry Authority
Industry authority isn’t just about winning an award or having the biggest market share — it’s about being viewed as a thought leader, a go-to source for expert insights and the most efficient problem-solver in your sector.
Understanding the Importance of Brand Messaging to Dominate Your Industry
Brand messaging isn’t just words company leaders thought sounded nice — it’s how innovation-driven companies generate authority, accelerate influence and dominate their industries. Learn how brand messaging is the first step in achieving industry-leading recognition and authority.
Comprise expands eastward, establishes new Southeast US office in Atlanta
Led by an experienced, award-winning local team, the new office broadens the integrated communications agency’s reach, delivers more personalized client service ATLANTA, Nov. 12, 2024
Comprise recognized as Agency of the Year for fourth year in a row
A full suite of communications services helps Comprise clients become market authorities to increase awareness, interest and demand with their ideal prospects BOULDER, Colo. —
Coca-Cola + Walmart = Always: The Brand Consistency Equation
Developing your brand messaging is hard. Using it consistently is even more difficult. If your messaging reads like it’s been through a game of “telephone” across your different touch points, you might want to read on…
Leadership Lessons Take Center Stage
While I am the COO at Comprise by day, each evening, I recently played M’Lynn Eatenton in “Steel Magnolias.” A role filled with emotion. But the lesson I learned from tapping into my passion after a 35-year hiatus is how leadership skills used in the theater and the office are more aligned than you think.
3 PR Lessons I Learned as a Music Publicist (Andrea’s Version)
What are the three key PR lessons I’ve learned as a music publicist? Inspired by none other than Taylor Swift, “Andrea’s Version” delves into the secrets behind her PR success and understands how to apply them to your campaigns. From building relationships to perfecting timing and embracing adaptability, these strategies helped shape my career and can help you turn the volume up on your brand.