The AP Style Errors That Everyone Makes
As content development manager at Comprise, I’ve seen my fair share of cringeworthy AP style errors. You know — the seemingly small mistakes that make
Coach Prime’s Media Relations Fumble: A Football Fan and PR Pro’s Take
Rule #1: Open communication with the media is critical. Deion Sanders’ decision to ban a critical journalist breaks that rule. As a former college football player, I know negative press is frustrating, but building bridges — not walls — opens a path to a successful media relationship.
Comprise — Defining Ethical AI for Communications
Artificial intelligence is rapidly transforming industries and daily life, but its advancements have outpaced the development of ethical guidelines. The potential for misuse is immense, ranging from the spread of misinformation to creating harmful deepfakes. Comprise believes in harnessing AI’s power for good and constantly explores the potential of this transformative technology, but we do so with a deep commitment to ethical and responsible use.
Building Career Success Through Employee Mentorship and Training
Employee mentorship transforms careers and companies. Learn how our employee mentorship shadow program empowered me to succeed in a new role.
The Right Way to Talk About Your Tech
Differentiating your cutting-edge product, service or invention in today’s competitive market drives success but remains challenging. Clear, concise and digestible messaging — while difficult to develop — can effectively highlight what makes your offerings special.
Navigating Truth: Media Literacy in the Israel-Palestine Conflict
In the age of information overload, understanding complex issues like the Israel-Palestine situation requires sharp media literacy skills. This post offers crucial strategies for navigating complex narratives, avoiding misinformation and approaching the conflict with a critical, open mind. Learn how to discern facts from bias and build a comprehensive understanding.
Shaping the Public Perception of Artificial Intelligence
Given the rapid advancement and fear, uncertainty and doubt associated with artificial intelligence, effective communication strategies can help shape the technology’s perceptions among the general public and distribute accurate, timely and engaging information from AI-focused organizations.
Knowledge is Power: The 3 Benefits of a Corporate Wiki
Organizing, developing and distributing information to your team can be daunting but rewarding. Dive into this post sharing our firsthand experience to discover the benefits of implementing a corporate wiki.
Public Relations + Investor Relations Communications = Better Together
Corporate communications can be confusing. Many companies mistakenly believe that having an IR firm covers all their bases, but genuine communications success demands public relations prowess.
Reimagining Trade Shows: A Continuation of Our Earlier Journey
The rebound for trade shows has not been as robust as in other business sectors. While the figures for attendees and revenue in 2022-2023 indicate a marked improvement over the trying years of 2020-2021, revenues remain over 20% below the thriving pre-pandemic levels of 2019.
The Truth About PR Coverage: Separating Real from BS
Many PR “pros” peddle fluff that looks vaguely impressive but is pure BS as far as legitimate PR coverage is concerned. We’re exposing the shady games, grifts and AI-generated fake news bad agencies try to pass off as earned media wins.
Sierra West Group taps Comprise for website redesign project
Comprise’s award-winning team of designers and developers will collaborate to revamp the construction consulting firm’s online presence and create a modern, user-friendly website that showcases