News & Views

Curtain call after the opening performance of Steel Magnolias on August 8, 2024.

Leadership Lessons Take Center Stage

While I am the COO at Comprise by day, each evening, I recently played M’Lynn Eatenton in “Steel Magnolias.” A role filled with emotion. But the lesson I learned from tapping into my passion after a 35-year hiatus is how leadership skills used in the theater and the office are more aligned than you think.

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Photo by Stephen Mease on Unsplash

3 PR Lessons I Learned as a Music Publicist (Andrea’s Version)

What are the three key PR lessons I’ve learned as a music publicist? Inspired by none other than Taylor Swift, “Andrea’s Version” delves into the secrets behind her PR success and understands how to apply them to your campaigns. From building relationships to perfecting timing and embracing adaptability, these strategies helped shape my career and can help you turn the volume up on your brand.

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Comprise — Defining Ethical AI for Communications

Artificial intelligence is rapidly transforming industries and daily life, but its advancements have outpaced the development of ethical guidelines. The potential for misuse is immense, ranging from the spread of misinformation to creating harmful deepfakes. Comprise believes in harnessing AI’s power for good and constantly explores the potential of this transformative technology, but we do so with a deep commitment to ethical and responsible use.

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Man drawing a complex diagram on a dry-erase board

The Right Way to Talk About Your Tech

Differentiating your cutting-edge product, service or invention in today’s competitive market drives success but remains challenging. Clear, concise and digestible messaging — while difficult to develop — can effectively highlight what makes your offerings special.

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Navigating Truth: Media Literacy in the Israel-Palestine Conflict

In the age of information overload, understanding complex issues like the Israel-Palestine situation requires sharp media literacy skills. This post offers crucial strategies for navigating complex narratives, avoiding misinformation and approaching the conflict with a critical, open mind. Learn how to discern facts from bias and build a comprehensive understanding.

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Man holding sticky note with AI written on it

Shaping the Public Perception of Artificial Intelligence

Given the rapid advancement and fear, uncertainty and doubt associated with artificial intelligence, effective communication strategies can help shape the technology’s perceptions among the general public and distribute accurate, timely and engaging information from AI-focused organizations.

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