The San Francisco 49ers and Kansas City Chiefs are set to square off for professional football supremacy in Las Vegas, Nevada on Sunday, Feb. 11. Most of the week leading up to the game is dedicated to allowing international media members to interview players and coaches.
As much as fans expect the players and coaches to be ready on Sunday between the lines of the gridiron, those players and coaches equally expect to handle interviews confidently without creating controversies that distract them from performing on the field. Can the same be said of your executives and spokespeople?
Mastering media interviews requires deliberate practice and preparation. That’s why we provide media training as part of our public relations expertise: to equip executives and spokespeople with the necessary skills and techniques. Here are seven ways that media training and championship football share some similarities:
Media Training & Championship Football: 7 Similarities
1. Setting the narrative:
The game generates interest because of storylines like highlighting underdogs who’ve overcome obstacles to become champions. Storytelling is equally vital in business, where we assist leaders in crafting compelling and relatable narratives.
2. Game plan:
Like a football team’s playbook, businesses often possess guidelines or strategies for communicating with customers, stakeholders and the public. This encompasses branding guidelines, messaging frameworks and crisis communication plans. We assist leaders in effectively conveying their brand messages with clarity and conciseness and understanding the do’s and don’ts to be prepared for any situation.
3. Film review:
Football coaches and players review game footage to assess what does and doesn’t work. During our media training sessions, a film crew records trainees as they respond to questions they may receive from a reporter. We then review the film with the trainees and coach them through areas for improvement.
4. Practice makes perfect:
5. Read and react:
7. Right players, right positions:
Ready to tackle any interview with confidence?
Let us coach your media skills up during a personalized media training session.