A website provides credibility and is an incredible way to market your business. Being accessible online is an invaluable investment these days. We live in a technology-driven world — if you don’t keep up, you’re falling behind. So how do you know when it’s time to invest in a website redesign? A few questions to ask yourself before considering a website overhaul:
- Does your website meet your target audience’s needs and is it easy to navigate?
- Does it represent your brand well?
- Have you redesigned your site in the past 2-3 years?
If you answered “no” to any of these questions, it’s time to consider redesigning your website.
Rebranded? Time for a redesign.
If you’ve recently updated your branding, your website should match the look and feel. Everything from colors, fonts, imagery and messaging should properly communicate what your brand stands for. Rebranding a website can be as simple as swapping out the hex codes (web colors) and changing the typography settings, but sometimes a complete overhaul is the right route to take. Why not give your website a fresh look that reflects your new and improved brand? When we tackled a logo update for SPAN (Safehouse Progressive Alliance for Nonviolence), they chose to redesign their website as well — and the work paid off! After redesigning the site, its overall look and feel improved with modern web layouts, and the functionality became much more user-friendly than it was before. Check it out:Haven’t rebranded? Here are five reasons why you might consider pursuing an overhaul of your brand.
How do you update your site? The content management system (CMS).
Is managing and creating your website working for you? If your web management platform is out-of-date and/or if it’s a struggle for you to make edits, it might be time to reconsider the platform. Our team of web developers recommends WordPress.com to the majority of our clients due to its multitude of integrations (user-friendly page builders, e-commerce, SEO, accessibility and so much more).
There are so many CMS options these days. Having an outdated platform can set your online potential back. A recent website redesign project of ours involved a client site that was hand-coded with HTML. Believe me, we love HTML at Comprise, but if you aren’t code savvy, it can be challenging to create customizations and make updates. Switching Boulder Hauling from HTML to WordPress increased the company’s online credibility by elevating the look and functionality of the site. Check out the before and after of this web project:
Is your website navigation working?
Are your customers able to access the information they need in a timely manner? This kind of data is comprehensive to collect but can be achieved with a heat map report tool. Data-driven tools like these can provide insight into where users are clicking and what information they are looking for. We utilized this technology with our customer Western Disposal, making changes to the navigation based on our findings. Investing in this kind of research can be eye-opening and force you to reexamine your site structure. If you’re going through the process of updating your navigation and website features, you might as well consider a face-lift. This is not to confuse users but to improve their experience. Presenting a new design indicates to the user that links they are used to accessing may have changed locations. The goal here is to make navigating your site easier, not harder.For outstanding results, your website should offer positive user experience (UX) metrics and properly represent your brand. Finding a CMS that works for you — and ensures your customers aren’t frustrated navigating through your site — is the goal, and we can help you achieve it!We are happy to help! Connect with our design team about a potential website redo.
