The new logo kept the interlocking hexagonal elements that are the fundamental building blocks of New Iridium’s next-generation photocatalysis platform. The color red, which signifies “luck” in our client’s culture, was incorporated into the logo. As New Iridium is scientific in nature, we complemented the red with a cool blue/grey and dark grey color combination. For the website, Comprise worked with the client to improve the overall site architecture and content. The new brand look and feel was incorporated into the new website design, completing the brand. Comprise also developed a news release announcing the company’s involvement in accelerating the global production of a potential COVID-19 treatment.
The new logo and branding and improved UX design provided a sophisticated new look and feel and better usability and accessibility. Boosting website traffic by 243%, the improved website design also increased organic search queries by 364%.
Users by Session default channel grouping
“Working with Comprise is super easy and convenient. They handled all our work from logo design to website and press releases. We loved how they stayed on top of the schedule and always ensured the deliverables met our high expectations.”