New Iridium

Pharmaceutical Manufacturing


New Iridium came to Comprise with the need for a complete brand package, including a new logo, brand guide, stationery and website. Comprise worked with New Iridium to create a logo solution that included specific requirements and met the client’s unique needs. In conjunction with the new brand, Comprise developed a new website that was easier to navigate and content that provided the information New Iridium wanted to share about its photocatalysis technology.

Our Work

The new logo kept the interlocking hexagonal elements that are the fundamental building blocks of New Iridium’s next-generation photocatalysis platform. The color red, which signifies “luck” in our client’s culture, was incorporated into the logo. As New Iridium is scientific in nature, we complemented the red with a cool blue/grey and dark grey color combination. For the website, Comprise worked with the client to improve the overall site architecture and content. The new brand look and feel was incorporated into the new website design, completing the brand. Comprise also developed a news release announcing the company’s involvement in accelerating the global production of a potential COVID-19 treatment.

new iridium logo before redesign


new iridium redesigned logo by comprise


new iridium branding spread

The Results

The new logo and branding and improved UX design provided a sophisticated new look and feel and better usability and accessibility. Boosting website traffic by 243%, the improved website design also increased organic search queries by 364%.

Increase in organic users
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Increase in organic search
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Users by Session default channel grouping


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