Terrapin

Cannabis

Overview

As the cannabis industry evolves, growing brands like Terrapin — a cultivator, processor and provider of medical and retail cannabis products — must expand their reach and establish themselves as leaders in emerging markets. To support a multistate expansion, Boulder-based Terrapin trusted Comprise to develop a comprehensive communications plan aimed at helping Terrapin achieve the following objectives:

  • Expand into emerging cannabis markets by providing strategic internal and external messaging.
  • Increase brand awareness through event partnerships and sponsorships.
  • Secure media coverage in local, national and cannabis trade publications.
flower to the people logo overlaid over image of cannabis plant

Our Work

Comprise provided several recommendations to enhance communication amongst employees in new markets and utilize Terrapin’s “education 101” content, creating several engaging assets that advanced the brand’s advocacy. From a video series focusing on the legal cannabis industry’s top educational objectives to an interactive webpage detailing the company’s social justice community programs and several public service announcements, the disparate elements of our comprehensive communications strategy equipped Terrapin with additional tools for its advocacy toolbox while simultaneously expanding the company’s reach and cementing its status as an authoritative industry expert.

Combining digital marketing, PR, content development, social media and event support services into one cohesive strategy, Comprise created an all-encompassing communications campaign that established Terrapin as a leader in the cannabis industry while promoting responsible exploration and education.

The Results

Leveraging our unique — and in-depth — experience and relationships in the legal cannabis and cannabis-adjacent spaces, our reactive news searching and relevant pitching efforts drove significant media coverage. Comprise helped renew Terrapin’s media relationships, secured 80 separate pieces of media coverage and drove substantial traffic to the Terrapin website. Our PR efforts also helped drive over 130 million views for various articles across the web.

The digital marketing efforts optimized Terrapin’s online presence, making it easier for customers to find and engage with the brand. By optimizing the company’s online presence through distinct digital marketing strategies and focusing on building media relationships, Comprise helped establish Terrapin as a trusted and credible authority in the industry. Content development and social media efforts produced engaging blog posts, ad content and messaging that helped to generate memorable results, increase customer engagement and build brand loyalty.

Comprise received the PR Daily’s Thought Leadership Communications Award for our work in positioning Terrapin as a proven cannabis sector thought leader advocating for responsible consumption.

Our work led to Terrapin features in the following notable publications:

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