The new logo kept the interlocking hexagonal elements that are the fundamentalbuilding blocks to New Iridium’s next-generation photocatalysis platform. Thecolor red was incorporated, as it signifies “luck” in our client’s culture. As NewIridium is scientific in nature, we complemented the red with a cool blue/grey anddark grey color combination. The new brand look and feel was incorporated intothe new website design, completing the brand. For the website, Comprise workedwith the client to improve the overall site architecture and content. The improvedUX design provided better usability and accessibility.
Leveraging our unique — and in-depth — experience and relationships in the legal cannabis and cannabis-adjacent spaces, our reactive news searching and relevant pitching efforts drove significant media coverage. Comprise helped renew Terrapin’s media relationships, secured 80 separate pieces of media coverage and drove substantial traffic to the Terrapin website. Our PR efforts also helped drive over 130 million views for various articles across the web.
The digital marketing efforts optimized Terrapin’s online presence, making it easier for customers to find and engage with the brand. By optimizing the company’s online presence through distinct digital marketing strategies and focusing on building media relationships, Comprise helped establish Terrapin as a trusted and credible authority in the industry. Content development and social media efforts produced engaging blog posts, ad content and messaging that helped to generate memorable results, increase customer engagement and build brand loyalty.
Comprise received the PR Daily’s Thought Leadership Communications Award for our work in positioning Terrapin as a proven cannabis sector thought leader advocating for responsible consumption.
Our work led to Terrapin features in the following notable publications:
“The team at Comprise has, quite frankly, held our hand as we blossomed from a startup to a multistate, multimillion-dollar company in an emerging industry. As our company moved into the next chapters as an organization, our PR strategy was forced to evolve with it. Comprise helped to assemble the pieces of our fractured PR program to structure a more cohesive system that has allowed us to expand our reach as a company. We have been very grateful for their help and support over the years.”