As the cannabis industry evolves, growing brands like Terrapin — a cultivator, processor and provider of medical and retail cannabis products — must expand their reach and establish themselves as leaders in emerging markets. To support a multistate expansion, Boulder-based Terrapin trusted Comprise to develop a comprehensive communications plan aimed at helping Terrapin achieve the following objectives:

  • Expand into emerging cannabis markets by providing strategic internal and external messaging.
  • Increase brand awareness through event partnerships and sponsorships.
  • Secure media coverage in local, national and cannabis trade publications.
flower to the people logo overlaid over image of cannabis plant

Our Work

The new logo kept the interlocking hexagonal elements that are the fundamentalbuilding blocks to New Iridium’s next-generation photocatalysis platform. Thecolor red was incorporated, as it signifies “luck” in our client’s culture. As NewIridium is scientific in nature, we complemented the red with a cool blue/grey anddark grey color combination. The new brand look and feel was incorporated intothe new website design, completing the brand. For the website, Comprise workedwith the client to improve the overall site architecture and content. The improvedUX design provided better usability and accessibility.

The Results

Leveraging our unique — and in-depth — experience and relationships in the legal cannabis and cannabis-adjacent spaces, our reactive news searching and relevant pitching efforts drove significant media coverage. Comprise helped renew Terrapin’s media relationships, secured 80 separate pieces of media coverage and drove substantial traffic to the Terrapin website. Our PR efforts also helped drive over 130 million views for various articles across the web.

The digital marketing efforts optimized Terrapin’s online presence, making it easier for customers to find and engage with the brand. By optimizing the company’s online presence through distinct digital marketing strategies and focusing on building media relationships, Comprise helped establish Terrapin as a trusted and credible authority in the industry. Content development and social media efforts produced engaging blog posts, ad content and messaging that helped to generate memorable results, increase customer engagement and build brand loyalty.

Comprise received the PR Daily’s Thought Leadership Communications Award for our work in positioning Terrapin as a proven cannabis sector thought leader advocating for responsible consumption.

Our work led to Terrapin features in the following notable publications:

Pieces of Media Coverage

The Coverage


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